Breathe Free: Unmask the Truth Campaign – Makes a Mark on World No Tobacco Day 31st May 2023
Trinity Care Foundation joins forces with BMRCL and Oral Health Experts to raise awareness, promote empathy, and ignite a call to action against the harmful effects of tobacco.
Bangalore, 31-05-2023 – Trinity Care Foundation, in collaboration with the Bangalore Metro Rail Corporation Limited (BMRCL) and health experts, conducted a groundbreaking campaign on World No Tobacco Day, Wednesday, 31st May. Under the theme “Breathe Free: Unmask the Truth,” this long and elaborate campaign aimed to shed light on the devastating consequences of tobacco consumption, urging individuals to take proactive steps towards a tobacco-free world.
The campaign was carried out at two strategically chosen locations, the Cubbon Park Metro Station and Majestic Metro Station in Bangalore City to maximize its reach and impact, where the bustling crowds provided an ideal platform to engage with the public and disseminate vital information. Trinity Care Foundation’s dedicated team of volunteers, along with BMRCL officials and health experts, joined forces to create a memorable experience for metro users. Tobacco consumption remains a global public health challenge, affecting millions of lives and posing a significant threat to public health, especially among young people.
Recognizing the urgency to address this issue, Trinity Care Foundation, a prominent non-profit organization dedicated to transforming lives through healthcare interventions, took the lead in organizing this impactful campaign.
The campaign, spanning throughout the day, witnessed an overwhelming response from the public. Many metro users availed themselves of the informational leaflets and actively interacted with our team, showing great enthusiasm and concern for the cause. This successful campaign effectively conveyed the message that the consumption of tobacco in any form can pose a serious threat to public health, especially the health of young people.
Mr. Binu Varghese, Director of Trinity Care Foundation, expressed his gratitude to BMRCL and the health experts for their invaluable support and dedication in realizing the campaign’s objectives. Also thanked the metro users who actively participated in the campaign, demonstrating their commitment to building a healthier, tobacco-free society. He stated, “Breathe Free: Unmask the Truth campaign aimed to create awareness about the harmful effects of tobacco and inspire individuals to make informed choices. The overwhelming response we received today demonstrates that our efforts have resonated with the public. Together, we can bring about a tobacco-free future and safeguard the health of our community.”
The campaign employed a multi-faceted approach to convey the dangers associated with tobacco consumption. Through engaging posters, interactive sessions, and one-on-one conversations, the team emphasized the detrimental impact of tobacco on various aspects of health, including respiratory diseases, cardiovascular problems, and the increased risk of cancer.
Dr. Pramila, a prominent Oral health expert and campaign volunteer, highlighted the significance of raising awareness on World No Tobacco Day. “Tobacco use is one of the leading causes of preventable diseases and premature deaths worldwide. By conducting campaigns like ‘Breathe Free: Unmask the Truth,’ we aim to empower individuals with the knowledge they need to make informed decisions and protect their health,” she said.
The collaboration between Trinity Care Foundation, BMRCL, and Oral health experts exemplified the power of partnerships in driving meaningful change. By uniting their expertise and resources, the campaign successfully created a platform for dialogue and education, encouraging individuals to reflect on their tobacco habits and take proactive steps towards healthier choices. By leveraging the extensive reach and influence of BMRCL’s metro stations, the campaign reached a diverse audience, including commuters, students, and working professionals. The success of the “Breathe Free: Unmask the Truth” campaign on World No Tobacco Day has inspired Trinity Care Foundation and its partners to further intensify their efforts to combat the tobacco epidemic. The organization plans to continue working in synergy with BMRCL and health experts to organize similar initiatives that foster awareness, and a call to action against tobacco, it vows to continue its tireless efforts in advocating for public health and driving transformative change in society.
Dr. Tony Verghese Thomas., the Managing Trustee for Trinity Care Foundation, emphasized the importance of raising awareness and taking collective action against tobacco. He said, “Breathe Free: Unmask the Truth campaign aimed to break the shackles of ignorance and apathy surrounding tobacco consumption. By engaging with the community and providing accurate information, we aspire to inspire individuals to prioritize their health and make choices that will enable them to lead a smoke-free life.”
Thanking all the team members for their support ;
- Indian Dental Association, Bangalore Chapter.
- Association of Oral and Maxillofacial Surgeons of India, Karnataka Chapter.
- Rotary E-Club of Bangalore Green City.
- Bangalore Metro Rail Corporation Limited (BMRCL)
For more information about Trinity Care Foundation social impact initiatives, please contact [ support@trinitycarefoundation.org ].
